Monday, February 11, 2013

5 Reasons Your Sellers Will Love You For Using An Appointment Center

Residential real rstate agents sometimes say they prefer handling the showing appointment scheduling process themselves. That they prefer a personal touch vs. outsourcing the work to an Appointment Center or Call Center that specializes in scheduling showings. Here's a question worth asking yourself: What do your sellers say?

If you've got one or two listings, that may be a sound business decision. If you've got five or more listings, though, things can get hectic, even chaotic, keeping showings straight.

Even so, what about your sellers? What's their opinion? Their number one goal is to get a lot of showings so their home will sell quickly. With that in mind, here are five reasons your sellers will love you for using an Appointment Center:

1. More time for you to spend marketing the listing for a quicker sale
2. Better chance of getting feedback from showing agents
3. Requests answered from 8am - 11pm (EST) seven days a week (when using the ShowingTime Appointment Center)
4. No interruptive calls - sellers can confirm via 2-way text message (when using ShowingTime)
5. Automatic emails to previous showing agents if you lower the price (when using ShowingTime)

If the seller's goal is to get lots of showings to sell the home quickly - which, of course, is the listing agent's goal, too - it makes sense that listing agents would spend the bulk of their time marketing their listings.

It's the classic 'high-payoff' vs. 'low-payoff' choice we all make every day: which task should I spend time on that will have the highest payoff? Some refer to this decision as 'HIPO' vs. 'LOPO'. It's worth using a thought process such as this when you think about how to spend your time as a listing agent.

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